Alphalete
Project Brief
Alphalete is a renowned brand specializing in high-quality athletic wear and accessories. I was tasked with enhancing their digital presence by designing and developing a bespoke Shopify Plus website that aligns with their modern and dynamic brand ethos.
Our collaboration with Alphalete resulted in a modern, engaging, and high-performing online presence that not only showcases their products effectively but also enhances the customer journey through innovative web solutions.
E-commerce
Wireframing & prototyping • Front-end development • Next-Gen technologies • User analysis & A/B testing • Scalable solutions
Branding
UI & UX design • Digital design systems • Content production • 3D Design • Motion Graphics Design
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Performance Increased0%
Conversion Rate Increased$0m
Revenue Increased
" Consistently Exceeds Expectations
Rez is incredibly efficient and consistently elevates every project I assign to him. Whether it's software development, 3D design, or creating bespoke solutions, his expertise and dedication shine through in every aspect of his work. Rez's ability to seamlessly integrate innovative features and enhance user experience has been invaluable to our brand's digital success.
Christian Guzman
CEO & Founder
The website I developed for Alphalete attracted significant attention from Shopify's team and was recommended for nomination at Shopify's Commerce+ keynote. This recognition highlights our ability to leverage the Shopify platform to its fullest, creating an exemplary storefront that stands out for its innovative design and seamless user experience.
Alphalete App
Designed and developed a mobile app for iPhone and Android to provide Alphalete's customers with an exclusive, personalized shopping experience. By leveraging native features like push notifications and seamless authentication, the app enhances the website's intuitive experience, creating a cohesive and engaging user journey across all platforms.
Bundle Builder App
Designed and developed a Bundle Builder app that allows merchants to boost sales and increase average order value (AOV) through dynamic bundling options and advanced rule management. With flexible discount settings and seamless loyalty program integration, it provides a powerful tool for creating tailored customer experiences.
alphalete.comIn addition to its seamless integration with the cart, the app’s bundling and loyalty program are also being implemented in Alphalete's retail stores through Shopify POS. This integration ensures a smooth and unified shopping experience across both online and in-person channels, contributing nearly 20% of their total revenue and elevating their overall customer engagement strategy.
Synx App
Designed and developed a bespoke admin app for Alphalete's merchandising team, automating and streamlining many manual tasks, including syncing data between online stores. This app significantly enhanced efficiency, reducing tasks that previously took hours or even a whole day to just a few minutes.
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alphalete.com3D Models
Created 100+ 3D models of Alphalete's products and developed an interactive 3D feature for their website, allowing customers to visualize them in an immersive way.
According to Shopify, allowing customers to interact with products in 3D can increase customer engagement and time spent on product pages. Shopify merchants who use 3D commerce experience an average 94% increase in conversions. A 2021 study also found that 40% of online shoppers are willing to pay more for 3D ecommerce experiences, suggesting 3D tech can increase average order size and average order value.
Augmented Reality
Enhanced the existing 3D functionality by integrating an Augmented Reality feature into Alphalete's website. This allows customers to view products from all angles, examine logos applications, accessories, and fabric up close, and make informed purchasing decisions.
alphalete.comOrder Tracking
Enhanced Alphalete's Order Tracking page, making it more intuitive and seamless, and optimized it to reconvert shoppers while they await their packages. This overhaul resulted in one of their highest-converting pages.
Share The Outfit
I created a "Share The Look" page where customers and influencers can select items that make up their outfits, generating a unique link for easy sharing. This feature significantly boosted conversion rates and drove more sales for Alphalete.
alphalete.comShop The Look
Designed and developed a section called "Shop the Look" where customers can click on different parts of a modeled outfits to quickly add products to their bag. This feature has been a huge success in enhancing the customer experience.
Campaign Page
Closely collaborated with the marketing department to design/develop custom pages dedicated to promoting and showcasing upcoming collections. Each page was meticulously crafted to tell a unique story, using distinctive layouts, animations, and other engaging elements.
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