Shift Fashion Group
Project Brief
Shift Fashion Group specializes in elevating fashion and lifestyle brands through a full range of services, including sourcing, custom manufacturing, design innovation, and brand development. As a global fashion studio, Shift empowers both emerging and established businesses with expert support, from quality control to marketing strategies, ensuring a seamless and efficient journey from concept to completion.
I played a key role in developing and designing Shift Fashion Group’s new website, creating a design system that perfectly reflects their high-end, modern, yet boutique style. I incorporated minimalistic yet impactful interactions, including a 3D interactive cloth animation, which resonated with their expertise in fabric sourcing. These elements elevated their brand presence, providing a digital experience that aligns seamlessly with their industry-leading services.
" Rez Brought Our Vision to Life
Rez did an outstanding job on our new website, perfectly capturing our modern, high-end boutique style. His work, especially the 3D cloth animation, greatly enhanced our brand's digital presence. His attention to detail and clear understanding of our vision made the process seamless. I highly recommend him.
